Fired from his job at Phag magazine, Peter Mallory,has to find a way to make a living - and get,revenge! When his best friend suggests writing a,book about the bear community - and using his new,""bear"" look to go undercover at Phag - Peter is,soon letting his body hair grow and practicing the,fine art of flannel couture. When Peter's sabotage,campaign works only too well, he starts to run the,risk of discovery. With an envious fellow bear set,to unmask Peter as a fraud, and a relationship,with an intriguing bear on the line, things are,about to get very hairy!